Trademarks

A trademark is a unique sign or symbol used to identify and distinguish goods or services in the marketplace, playing a vital role in branding and consumer recognition. In today’s fast-paced and competitive markets, especially in rapidly developing regions like Vietnam and Southeast Asia, the registration and protection of trademarks are critical for safeguarding brand identity and preventing unauthorized use.

In an era where brand reputation can significantly influence consumer choices, having a registered trademark provides a legal foundation for protecting your brand’s distinctiveness and reputation. Trademarks help build consumer trust by ensuring that the products or services bearing the trademark meet certain standards and are consistent with the brand’s promise. This trust is crucial for gaining and maintaining customer loyalty in a marketplace where brand differentiation can be a decisive factor in consumer decision-making.

With decades of experience and a track record of successfully registering thousands of trademarks, Banca is exceptionally positioned to offer clients high-quality trademark services and an outstanding experience, all at competitive rates. Our extensive expertise ensures that your trademarks are effectively protected, allowing you to operate with confidence as you build and expand your brand in these vibrant and evolving markets.

Moreover, the strategic importance of trademark protection cannot be overstated. It not only secures your brand’s identity against infringement but also enhances its value by solidifying your position in the market. A well-protected trademark can become a significant asset, driving brand equity and contributing to long-term business success. By investing in trademark registration and protection, you safeguard your brand’s uniqueness and market position, enabling you to focus on innovation and growth.

At Banca, our commitment to excellence in trademark protection provides you with the peace of mind necessary to concentrate on advancing your business goals, confident that your brand’s identity and reputation are secure.

What we do

Our company provides a full suite of trademark services across Vietnam and Southeast Asia, including the following:

• Pre-Filing Consultation: Providing guidance on trademark registration procedures, consulting in formality of trademark application and conducting availability searches to minimize the risk of rejection by Intellectual Property Office of Vietnam;
• Trademark Filings: Assisting with trademark filings—encompassing new registrations, amendments, transfers, and renewal—both online and offline, with precision and efficiency, at competitive service charges;
• Handling trademark infringements: Advising on the most effective strategies for protecting intellectual property rights and managing trademark infringement issues for clients;
• Additional Procedures: Assisting clients with drafting and negotiating agreements for the transfer and licensing of trademark rights, obtaining Letter of consent and covering all related contractual matters.